Make.com — Capabilities, Pricing & AI Automation Playbook
1. What Is Make?
Make is a visual, drag‑and‑drop automation platform that lets you connect apps, APIs, and AI models without writing code. Known for its scenario builder, conditional routes, and cost‑efficient operations, Make has become the go‑to alternative to Zapier for power users.
2. Core Capabilities
| Capability | Details | Example Uses |
|---|---|---|
| 🧩 Scenario Builder | Unlimited modules per flow, visual branches | Complex multi‑step processes (e.g. CRM → GPT‑4o → Slack → Airtable) |
| ⚡ Real‑Time Triggers | Webhooks, app triggers, schedule cron | Instant data sync, minute‑level schedules |
| 🛠 Built‑in AI Modules | OpenAI (GPT‑3.5/4o), Google Gemini, Claude | Summaries, translations, image gen |
| 🔀 Router + Filters | Conditional logic, error handlers | Only publish if sentiment > 0.5 |
| 💾 Data Stores | Lightweight DB native to Make | Cache API responses, deduplication |
| 📊 Execution Logs | Step‑level history + replay | Debug & cost tracking |
3. Pricing Plans & Free Tier (July 2025)
| Plan | Ops / mo | Min interval | Price | Ideal For |
|---|---|---|---|---|
| Free | 1 000 | 15 min | $0 | Test projects, hobby use |
| Core | 10 000 | 5 min | $9/mo | Freelancers, small projects |
| Pro | 40 000 | 1 min | $29/mo | Growing creators & SMBs |
| Teams | 150 000 | 1 min | $99/mo | Agencies, startups |
| Enterprise | Custom | 1 min | Custom | SSO, SOC‑2, priority SLA |
💡 Deal: Annual billing gives 2 months free. EDU discount 30 % with valid .edu email.
4. Rate Limits & Quotas
| Feature | Free | Core | Pro | Teams |
|---|---|---|---|---|
| API calls | 25/min | 60/min | 120/min | 240/min |
| Data store rows | 1 000 | 10 000 | 50 000 | 250 000 |
| Webhook size | 128 KB | 512 KB | 2 MB | 5 MB |
| OpenAI module | 100 req/mo | 1 000 | 5 000 | 20 000 |
(Numbers from Make status doc, retrieved July 2025 — always confirm latest.)
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5. Best AI Automation Scenarios with Make
5.1 AI Content Factory (Notion → GPT‑4o → Buffer)
- Trigger: New article in Notion.
- GPT‑4o module: Generate LinkedIn post, Tweet, email teaser.
- Router: Language detection → send to localized channels.
- Buffer module: Schedule across socials.
Time saved: 90 min per content cycle.
5.2 Smart Lead Qualifier (Typeform → Claude 3 → Pipedrive)
- Typeform submission triggers scenario.
- Claude 3 analyses free‑text answers, scores lead intent.
- If score ≥ 7, create deal in Pipedrive; else label “Nurture.”
Outcome: Reps focus on top 20 % leads.
5.3 Automated YouTube Repurposing (YouTube → Whisper → DALL·E 3 → WordPress)
- New video in channel.
- Whisper transcription.
- GPT‑4o: Summarise key takeaways, generate blog outline.
- DALL·E 3: Create hero image.
- WordPress module: Publish draft post with embed.
5.4 Customer Support Triage (Gmail → Sentiment → Slack)
- Gmail label “Support”.
- GPT‑4o: Detect sentiment + urgency.
- Router: Urgent tickets → dedicated Slack channel.
- Low priority → add to backlog in Asana.
⚡ All JSON blueprints for these scenarios live inside our AI Cheat Sheet.
6. Strengths & Watch‑Outs
| 👍 Strengths | ⚠️ Watch‑Outs |
|---|---|
| Visual builder scales to 100+ steps | Steeper learning curve than Zapier |
| Cheaper per operation | Occasional module errors need retries |
| Native OpenAI & Claude modules | Free tier limited to 1 000 ops/mo |
| Data stores & HTTP modules allow advanced API work | 1‑min minimum interval unless Pro+ |
7. Power Tips
- Bundle requests using Array aggregator to keep op counts low.
- Sandbox first — use “Run once” + digest ops before full rollout.
- Error handling — set max retries & fallback routes.
- Secrets module — never hard‑code API keys.
- Scenario versioning — clone & archive before major changes.
8. Frequently Asked Questions
Q: What’s the difference between Make and Integromat?
A: Same company; rebranded in 2022 with UI/UX overhaul.
Q: Can I self‑host Make?
A: No official on‑prem version; use n8n for self‑hosting.
Q: Does Make support GPT‑4o Vision?
A: Yes — image input via OpenAI Vision module (Pro tier+).
9. Resources & Links
- Official Make Academy — free scenario courses.
- Op Library — community templates.
- Status Page — real‑time ops quota & latency.
- CreateXFlow AI Toolkit — compare Make vs Zapier, Pipedream, n8n.
Bottom Line
Make.com offers enterprise‑grade flexibility at a fraction of Zapier’s cost—and its built‑in AI modules (OpenAI, Gemini, Claude) make it a powerhouse for creators looking to automate complex workflows.
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